So you’re building your website… but what the heck do you even put on it? Even (especially) when you’ve been in business for a long time, distilling, organizing and presenting what you do can be a challenge. You know what you do, but how do you put that into words and then convey that to whoever might find your site–the ones that know you, and the ones that don’t?
Websites are organized by pages, so if you’re building a website for your business, it’s really helpful to think about which pages you need to have and break down the information by where it will live. When I’m setting up a new site, whether for myself or for a client, there are three pages that I always set up first.
Did you know that you can get away with having a one-page website? If your home page is engaging, informative, and well-organized, you actually don’t need much more than that. Since it’s the first page visitors see on your site, it makes sense to focus on building a beautiful homepage. A successful home page usually includes the following components:
- Header Image
- A short description of your work, services, or offerings
- The site title & tagline
- A way to stay connected to you
The about page is where you’ll detail your services, who you are, and the kind of work you do. It’s about you and your business, so don’t be shy. Your full professional bio should live on this page as well.
I like to think of this page as the story behind my resume, and try to keep my “About” page as up-to-date with all the certifications, trainings, and awards I’ve received. It’s hard to fit all those accolades into a resume or bio, but on your website you have unlimited space–so brag!
There’s no point in building a website for your business if you’re don’t give people a way to reach out to you. You’re going to be so incredibly informative and awesome on your site that it’d be wrong to leave them hanging!
At a minimum, a contact page should have your email address and, if you have one, your business phone number. As you’re ready to build onto your website, you can customize forms, calendar plugins, and other fancy tools.
Rome wasn’t built in a day, and unfortunately, your site won’t be either. Start with the most important components, and as you gain confidence, you can add new pages, posts and fancy features. Allow your site to grow along with your business. The most important thing is just to get started.